American Media Conglomerate

We helped a US-based media conglomerate kickstart Listenable, an audio analytics startup. We are designing and building an MVP podcast analytics platform, both front-end and back-end for radio show hosts, DJs and podcasters so they can take insights and improve the shows they make for higher engagement. We're implementing the lean startup approach to create this ground up, utilizing user research interviews and design thinking to build a user-centric product. This is an ongoing project.

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Key Features:

- User-Centric Design: The platform was built with a focus on ease of use and accessibility. Through a series of user research interviews and design workshops, we developed a product that met the specific needs of content creators.

- Advanced Analytics: Users can view detailed demographic data, including age, gender, and location, along with engagement metrics such as average listening/view time and retention rates.

- Integrated APIs: The system leverages APIs from platforms like YouTube to provide real-time data, including subscriber changes, likes, dislikes, and comments.

- Interactive Dashboards: The dashboards offer a comprehensive view of channel performance, displaying data through widgets, charts, and tables. Users can easily sort and filter data to gain insights into their audience.

- Retention Analysis: One of the key features is the retention rate chart, which shows how long viewers stay engaged with the content and at what points they drop off. This allows creators to tweak their content for better retention.

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Technologies Used:

- React.js, Node.js, TypeScript for front-end and back-end development

- Google Oauth for secure user authentication

- Gitlab and Jira for project management and version control

- PHP and Laravel for additional back-end functionality

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Detailed Features:

- Demographics Widget: This feature allows users to see total views and listen times grouped by states in the USA. It provides a color-coded map for easy visualization, with hover-over details for age and gender distribution.

- General Traffic Widget: Displays daily and monthly views and listen times, offering users an overview of their channel’s performance.

- Popular Episodes Widget: Lists the top five most popular episodes, with details like title, views, average listening time, and publish date.

- Popular Topics Widget: Shows trending tweets in the USA, giving creators insights into what’s capturing audience attention.

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Impact:

By implementing this system, Pionaire Podcasting was able to provide its clients with valuable insights that helped them improve their content and boost engagement. The system’s intuitive design and robust analytics capabilities make it a powerful tool for content creators looking to optimize their shows.

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