Halocarbon

Halocarbon, a leading American chemicals producer specializing in oils and greases for engineering, life sciences, and electronics, has chosen Conceptdigital as their tech partner to optimize and redesign their digital presence. After improving the performance of their existing WordPress site, we are now undertaking a ground-up redesign, focusing on reimagining the navigation menu with a user-centric approach. By analyzing different user personas and their search behaviors, we’re building frictionless user journeys that align with how customers explore and discover Halocarbon's diverse product range. In addition to managing their website hosting, we are also updating their Shopify eCommerce store and supporting SEO efforts by creating high-ranking content targeted at long-tail keywords to boost their visibility and search performance.