Listenable for Pionaire Podcasting Network

We partnered with Pionaire Podcasting to launch Listenable, an audio analytics startup aimed at helping radio show hosts, DJs, and podcasters gain deeper insights into their audiences and improve engagement. Our team designed and built the front and back-end of the MVP podcast analytics platform, utilizing a lean startup approach. By conducting user research interviews and applying design thinking, we ensured that the product was user-centric and tailored to the needs of the creators. Technologies used: React.js, Node.js, TypeScript, Google Oauth, Gitlab, Jira.

‍

Project Overview:

Pionaire Podcasting, headquartered in Atlanta, GA, owns and manages Listenable, an audio analytics startup. One of their key clients, “The Bert Show” podcast series, needed a comprehensive web application to track detailed statistics across various platforms like YouTube, Spotify, Megaphone, and Twitter. Our goal was to create a system that provided real-time data, enabling the show’s producers to make informed decisions based on audience engagement metrics.

‍

Key Features:

- User-Centric Design: The platform was built with a focus on ease of use and accessibility. Through a series of user research interviews and design workshops, we developed a product that met the specific needs of content creators.

- Advanced Analytics: Users can view detailed demographic data, including age, gender, and location, along with engagement metrics such as average listening/view time and retention rates.

- Integrated APIs: The system leverages APIs from platforms like YouTube to provide real-time data, including subscriber changes, likes, dislikes, and comments.

- Interactive Dashboards: The dashboards offer a comprehensive view of channel performance, displaying data through widgets, charts, and tables. Users can easily sort and filter data to gain insights into their audience.

- Retention Analysis: One of the key features is the retention rate chart, which shows how long viewers stay engaged with the content and at what points they drop off. This allows creators to tweak their content for better retention.

‍

Technologies Used:

- React.js, Node.js, TypeScript for front-end and back-end development

- Google Oauth for secure user authentication

- Gitlab and Jira for project management and version control

- PHP and Laravel for additional back-end functionality

‍

Detailed Features:

- Demographics Widget: This feature allows users to see total views and listen times grouped by states in the USA. It provides a color-coded map for easy visualization, with hover-over details for age and gender distribution.

- General Traffic Widget: Displays daily and monthly views and listen times, offering users an overview of their channel’s performance.

- Popular Episodes Widget: Lists the top five most popular episodes, with details like title, views, average listening time, and publish date.

- Popular Topics Widget: Shows trending tweets in the USA, giving creators insights into what’s capturing audience attention.

‍

Impact:

By implementing this system, Pionaire Podcasting was able to provide its clients with valuable insights that helped them improve their content and boost engagement. The system’s intuitive design and robust analytics capabilities make it a powerful tool for content creators looking to optimize their shows.

‍

Ongoing Collaboration:

Our partnership with Pionaire Podcasting continues as we work on additional features and enhancements for Listenable, ensuring that the platform remains at the cutting edge of audio analytics.